I’ve been lucky, over the years, to meet some interesting people. A decade as a journalist, six years working in agencies, I’ve met colorful characters and more than my share of movers and shakers. But there’s a group of people who take up a special section in my brain, people who lead, people who operate […]Read more "Lead, Don’t Manage: An Interview with Sarah Singer-Nourie"
Let’s say I’m starting over with my closet. I want to wear a different outfit – pants, shirt, coat/sweater – every day for 30 days. What’s the minimum number of articles of clothing I need to buy? Okay, this is an interesting question, but not really. I posted it to my Facebook page and it […]Read more "I Figured: The Empty Closet"
I’ve had the fortune to help a few people write their books. Two of them have been Amazon best-sellers. Another is bound to be. Others have fallen short of expectations. But it’s not the successful books that have taught me about how to make a ghost writing project work. It’s the bad ones that reveal […]Read more "What You Need to Know About Working With a Ghost Writer"
Ryan Hartsock is a film producer. He and his partner, a director named Motke Dapp, began making films as part of a 48-hour film festival six or seven years ago. It was the something they did because they loved it.They worked in their free time and had their first short film featured in film festivals throughout […]Read more "Paperghosts: The New Hollywood is No Hollywood"
The following is an excerpt from an interview I did with Tim Ferriss two years ago via e-mail. The interview was prompted by an e-mail I sent that he later featured on his blog. Read his post here. Tim Ferriss understands digital content. Really understands it. He has an innate grasp on the relationship between […]Read more "Tim Ferriss on Digital Content"
I work in a field that’s supposed to be about people. It’s supposed to be about the way people interact – with the brands we buy, the technology we use, our presence online and through social media. It’s supposed to be about understanding motivation and inception, inciting behaviors and delivering value. And yet, when all of those things […]Read more "Believe in Humans"
Don’t design a newsletter, don’t target with content or segment by age, demographic or digital habits. Tell a story, don’t manipulate, trick or convince. Ask me to join you, don’t acquire me, sell me or win me back. Invite me on a journey and, when I agree to come along, make me feel welcome, appreciated, […]Read more "Write a Letter"