Craig J. Heimbuch

Author, Speaker, Journalist, Strategist

Hip-Hop & Content Marketing: An Ambitious Analogy

I’m not the world’s biggest hip-hop fan. In fact, my musical taste is fairly pedestrian. If I’m writing, it’s usually Miles Davis – Blue Miles, Kind of Blue. If I’m … Continue reading

February 26, 2013 · Leave a Comment

My Interview with Bert Kreischer

This article originally appeared on Manofthehouse.com in 2011. Bert Kreischer lets out a prolonged grunt. It’s more like a growl and it’s obviously satisfying. He’s been on a plane. The … Continue reading

February 16, 2013 · 1 Comment

Advertising Helps Me Decide, Content Helps Me Explain

Not long after I took my first job with a small agency, a friend of mine gave me a gift. It was a vintage-looking t-shirt with the phrase “Advertising Helps … Continue reading

February 12, 2013 · Leave a Comment

Mission CRM: Make Black Friday Pointless

It’s Thanksgiving night. I should be at home, sleeping off the turkey and pumpkin pie, putting the kids to bed, maybe watching some football highlights. Instead, I’m standing in a … Continue reading

February 7, 2013 · 1 Comment

A Call to Action for Bloggers from the Tarmac Leaving Dad 2.0

  The guy in 7A is bugging me. I’m sitting on a tiny airplane, crammed into a single-seat row waiting for an update. It’s Sunday afternoon. I was supposed to … Continue reading

February 6, 2013 · 14 Comments

Andaz on Fifth- My New Favorite Hotel

I never wanted to be one of those guys. Those preening, particular men who have a preference for everything and tastes so specific that they are completely unadaptable. I don’t … Continue reading

February 1, 2013 · Leave a Comment

Some Manly Interviews

Thanks to my good friend Jim Higley of the Bobblehead Dad Radio Show for this great interview: http://bobbleheaddad.com/bobblehead-dad-radio/radio-and-now-we-shall-do-manly-things And to Mark Perzel and the crew at WVXU for this one: … Continue reading

November 26, 2012 · Leave a Comment

Fiction from a Decade Ago: An Affordable Razor

NOTE: I recently came across an old disc containing about 20 pieces of short fiction I wrote when I was a young, naive reporter. Right of college, the writing is … Continue reading

November 20, 2012 · Leave a Comment

A Poem to Live By

I first read this in college, while pledging my fraternity. We were given the assignment to go around to all the upper classmen and interview them, talk to them, get … Continue reading

November 18, 2012 · Leave a Comment

Death and Life at a Chinese Buffet

It’s the god damned chicken. And those rice noodles, the mi fun with the green onion and fried egg. Those are what get me every time. It’s not real Chinese … Continue reading

November 15, 2012 · Leave a Comment
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