The following is an excerpt from an interview I did with Tim Ferriss two years ago via e-mail. The interview was prompted by an e-mail I sent that he later featured on his blog. Read his post here. Tim Ferriss understands digital content. Really understands it. He has an innate grasp on the relationship between […]Read more "Tim Ferriss on Digital Content"
I work in a field that’s supposed to be about people. It’s supposed to be about the way people interact – with the brands we buy, the technology we use, our presence online and through social media. It’s supposed to be about understanding motivation and inception, inciting behaviors and delivering value. And yet, when all of those things […]Read more "Believe in Humans"
Don’t design a newsletter, don’t target with content or segment by age, demographic or digital habits. Tell a story, don’t manipulate, trick or convince. Ask me to join you, don’t acquire me, sell me or win me back. Invite me on a journey and, when I agree to come along, make me feel welcome, appreciated, […]Read more "Write a Letter"
I underlined the sentence three times in two different colors of pen. I’ve gone back and read it over and over again. Google data is the repository of our collective id, or something like that. Christian Rudder, OK Cupid founder and author of “Dataclysm: Who We Are (When We Think No One’s Looking,” was talking about […]Read more "‘Our Collective Id’"
Right now he has a great job, an important job, the kind of job most agency strategists would kill for. But the job has an expiration date and he’s planning for the future. I’ll never forget the night my friend called me to tell me that he had gotten his great job. I stood […]Read more "Working With is the New Working For"
In the fall of 1996, I was a freshman at Miami University, a heartbreakingly pretty campus nestled into the rolling hills of Southwest Ohio. I knew the moment I visited the campus for the first time – pulling up to an intersection bound on all sides by red brick and cream accented Georgian architecture that […]Read more "Seven Signal Questions"
We live and work in the age of data. And there was a time when data was something for the others – the nerds and left-brainers. But data is a tool, not a result. Data is the drum kit you bang on in your garage. It’s the raw material you use in your wood shop. […]Read more "Data is the New Creative Director"