On the morning of the first significant snowfall of 1988, appear as a muddled and purposeless silhouette in the doorway of Harris Dining Hall, wearing the battered blue parka with the buffalo plaid lining your mother brought back from Maine three Falls ago. Awkwardly spoon batter into one of the two functioning self-serve waffle irons. Flip the […]Read more "SGNL CORPS: The Tray Thief"
NOTE: Useful Content Strategies are a series of narrative posts in which I explore an idea for a brand’s content marketing strategy or program. I have not (unless otherwise noted) worked personally or, even, indirectly with these brands and, in most cases, I have no relationship with the brand, parent company or employees of either. […]Read more "Useful Content Strategies: L.L. Bean"
I’ve been looking for a succinct way to differentiate the kind of messaging that should be contained in content marketing versus product-centric digital information. I’ve tried imagery – there’s a bad paragraph on my hard drive somewhere of me clumsily describing a rock going into a pond and leaving concentric rings… it is really terrible- […]Read more "Benefits vs. Features is Content vs. Product"
A man walks into a a doctor’s office and starts screaming “Help! Help! I have ebola and I’m going to die!” The doctor bravely comes running and takes the man to an exam room and away from the other people in the waiting room. He keeps his staff away to protect them and, without any […]Read more "Bounce Rate is Dumb, or, Why Context is King"
I have the worst kind of habit – a near complete lack of habits. Apart from a commute, there’s almost nothing I do every day. Some nights, I’m in bed early. Some late. Some days I write. Most days I don’t. I go to the gym with no particular regularity. And the results are as […]Read more "Habit is Powerful"
I was having breakfast with a friend of mine this morning and, as usual, we talked about a lot of things – life, business and most things in between. I’ll call him ‘L.’ ‘L’ works in financial planning. He’s self-made and one of the most successful people I know. Though he works with a large, […]Read more "The Why Equation"
It was late. I was tired. But I wanted to talk a little bit about vision – what it is, how its different from goals and why it can keep us honest about success and failure.Read more "Useful Thinking #6: Vision"