A Call to Action for Bloggers from the Tarmac Leaving Dad 2.0

14 thoughts on “A Call to Action for Bloggers from the Tarmac Leaving Dad 2.0”

  1. Fun to share a cab ride to and/or potentially from the Geekery of Dorkdom with you (Dorkdom of Geekery?) Bookmarking this, and sharing. So true for the lot of us who do this thing. Thanks, Craig. (And glad you got to spend more time experiencing the conference this year.)

  2. Wow. I have a lot to learn and am eager to get started. This is a fascinating look at the latest iteration of the tech explosion. Web marketing 4.0? 5.0? 14.0? I don’t know, but it’s definitely something I want to get involved with.

  3. Wow. I have a lot to learn and am eager to get started. This is a fascinating look at the latest iteration of the online marketing revolution. Content 4.0? 5.0? 14.0? I don’t know, but it’s definitely something I want to get involved with.

  4. Interloper my arse. You are one of us (said repeatedly in that “Freaks” kind of way) which is so clear in this post. Look at how well you understand the space and the needs of bloggers. Required reading, and I don’t say that often. It’s the right balance of smarts, savvy, love and tough love. From an insider–not an interloper.

    Thanks for totally nailing our panel and making us all look good. We need more Craigs in blogging. You’d better stick around.

    1. Thank you. Of course I was but a host to your – and Jason’s and Jessica’s and Momo’s – brilliance. Thanks for the confidence boost. I’m serious about what I said though. The day a blogger blows my mind is the day the equation is changed forever. Not just mine, but you know what I mean. Someone or group of someone’s is going to find that Rosetta Stone that translates blogging into scalable, measurable business results. I just hope I hear about it first.

  5. Good read, man. You know what the problem is? The walls have fallen completely down. There’s no requirement for writers to go through any process in order for their writing to be live, in front of an audience of a billion people. Now, this is, in part, a good thing. I won’t rehash everything you just said about being a needle in a stack of needles – but it’s true, and that stack of needles thinks that as long as they have an audience, a brand would be crazy to not sliver off some fat for them. I’d gotten in a little tiff with a couple of bloggers because I came across as pompous when I said that bloggers can’t just throw their hands up and say “I write for me.” Well, go get a journal. You’re on a public-facing medium. You need to be spelling things correctly, punctuating things sufficiently, and thinking about your audience. If your audience is just you, then write it in Microsoft Word and keep it to yourself. And these “I write for me” guys end up under the lure of free stuff from brands. Brands love that “honest” small-town “I write for me” voice because they feel like if they slip a product into that voice, it’ll convert their readership. And, sometimes, they’re right.

    In any event, I love finding people creating art. And creating just to create – but thinking about their audience and their process. Those are the best guys to read. You can tell who’s going to be a good blogger when they talk more about editors than PR guys. Editors want you to convey a message efficiently. PR guys want you unfiltered, so they can tell you what to say.

    This whole blogging thing, it is what it is. It’s a new age where you don’t need any knowledge of writing OR creating a webpage to get a site up. That’s scary for the people that used to get paid to write. But, it makes the good ones better, and still gives room for new good ones to be discovered, or better, for them to fight their way to the top while the other bloggers battle over those scraps at the bottom.

    That’s the hope, at least.

  6. Hey Craig, it was great talking Kids in the Hall and other Canadiana with you at Dad 2.0. In retrospect, I wish I had seen this post ahead of time because I probably would have stalked you the whole weekend with a million questions. Excellent post.

    1. Stalk away my friend. Can never been too many Canadians on my trail. Great meeting you as well. Remember to check out both The State and Archer. You’ll thank me for it.

      1. I’ve been watching The State on YouTube and love it. Archer is next, which is funny because I had every intention of watching it when it came out and let it slip by. Til we meet again.

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