Believe in Humans

I work in a field that’s supposed to be about people. It’s supposed to be about the way people interact – with the brands we buy, the technology we use, our presence online and through social media. It’s supposed to be about understanding motivation and inception, inciting behaviors and delivering value. And yet, when all of those things are boiled down to budgets and sales reports, it’s easy to get a little jaded.

It’s for that reason that I have decided to dedicate some head space to celebrating humans. It’s a late-week pick-me-up and, if you’re feeling like me, exactly what’s needed to reaffirm your faith in humans.

1. Kid President. There’s just something about this kid. He’s joy incarnate and a reminder that optimism (and dance parties) always have a place in life.

2. Tom’s, Patagonia, and other companies that make doing business about doing good. The fact that this is a trend, that a company’s ethics are becoming as important as their product or services restores belief in the potential of the world.

3. A.J. Jacobs. I’ve had the pleasure of meeting A.J. and speaking with him on a panel at SxSW. I’ve also been a fan of his work for a long time. His the serially curious sort of person who believes understanding is met through experience. His Global Family Reunion is his most ambitious project yet– an attempt to make the world a better place by proving ever human is connected, that we are all cousins.

4. GOOD. It’s a magazine. It’s a website. It’s a call to action for a better world.

5. Made Movement. The agency is the brainchild of many, but perhaps most notably Alex Bogusky. Imagine a marketing agency that chooses client – yes, chooses clients – based upon their contribution to an ideal. Made Movement is that. The agency measures impact in terms of American jobs created and its inspirational.

The list, such as it is, could go on for pages and pages. It’s not meant to be exhaustive, but restorative and a little inspirational for marketers who, like me, get a bit glossy in the eyes at work sometimes.

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