63/300: The Millennials Myth

2 thoughts on “63/300: The Millennials Myth”

  1. Interesting. Here in the UK, millennials are being defined from a marketing viewpoint as people with no money who don’t own anything. Don’t buy cars (driving rates are falling), don’t buy homes (property prices mean homeownership is beyond many in the south east, at least) which means they don’t buy insurance or home improvement products. The one thing they are buying, however, are travel and entertainment experiences. The memories of which have the advantage in their transient lives of being portable, lasting, and don’t require physical storage space.

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